Domino’s Pizza Analysis Essay

IntroductionThis invoice is going to be based upon eye masks Pizza, a franchised organisation derived in Michigan, USA. This report will firstly give a brief overview of the history of Dominos it will then establish and explain the micro and big factors that affect Dominos and their effects on the business. It will also contain a strategy which would allow Dominos to adapt and flourish in its ever changing environment the report will give details explaining which external opportunities Dominos should take advantage of, and which external threats it should combat. This report will include a PEST psychoanalysis, examining the political, economical, social and technological factors that Dominos is affected by, a SWOT analysis which will observe the strengths and failing Dominos has, and also external aspects that will threaten the business or provide opportunities.In 1960 Tom Monaghan and his brother created DomiNicks Pizza shop, in 1961 Tom bought his brother out of the company a nd renamed it to the Dominos that we know today. Dominos is now one of the largest pizza franchises in the world with 9,350 stores in over 70 countries. It employs 175,000 people worldwide and delivers over a million pizzas per day. Tom developed his company using franchising, allowing people to set up their feature Dominos pizza shops, in doing so he eventually made over 1 billion dollars before retiring in 1998. Dominos is a LLC (limited liability company), merging the characteristics of sole proprietorship and a corporation, meaning that business owners still energise control of their business but have limited liability against debt.Part AThis section is going to focus on the macro (external) factors that affect the business using a PEST analysis and the micro (internal) factors such as strengths and weaknesses. Politically, Dominos is affected by a number of thingsReferenceshttp//www.dominos.uk.com/pdf/information_pack.pdf